"You cannot qualify war in harsher terms than I will. War is cruelty, and you cannot refine it; and those who brought war into our country deserve all the curses and maledictions a people can pour out." - William Tecumseh Sherman

Name: The General
Location: Sacramento, California, United States

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Friday, April 15, 2005
  Happy 50th Birthday McDonald's!
Jeff Jarvis at Buzzmachine has a delightful post on McDonald's 50th birthday: Supersized.
When I was a columnist in San Francisco, I reviewed the opening of a then-fancy new McDonald's on Van Ness -- and I panned it. Ray Kroc [a co-founder of McDonalds] wrote a letter to the editor complaining that I was a "codfish aristocrat." He assumed I was just another burger snob. But I called Mr. Kroc and told him that I had once been caught by a survey going to McDonald's in Chicago five times a week; I was an addict. I believed in his credo of QC and I was saddened by the lack of quality I found in his newest emporium. The tone changed immediately: He knew he was talking with a believer and he said he'd get on the case immediately. He did. The restaurant quickly shaped up.
I too admit to succumbing to a need for McDonald's every now and then - when I was in college, I regularly ate their several times a week.

You can learn more about Ray Kroc and the founding of McDonald's here: The McDonald's History - 1954 to 1955.
Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old.

Ray Kroc had never seen so many people served so quickly when he pulled up to take a look. Seizing the day, he pitched the idea of opening up several restaurants to the brothers Dick and Mac McDonald, convinced that he could sell eight of his Multimixers to each and every one. "Who could we get to open them for us?" Dick McDonald said."Well," Kroc answered, "what about me?"
Such is the stuff that heroes are made of...
 
 POSTED BY THE GENERAL AT 1:07 AM


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